With over a century of combined patient engagement experience we’ve helped approaching 100 organisations improve their patient engagement activity – across geographies and product lifecycles to better align patient, clinical, management and commercial perspectives.
Whether its developing patient engagement strategies, delivering workshops and master classes, or measuring the impact of engagement, our proprietary iLLUMiNATE tool and A4 model form a framework to then tailor a co-created approach to each project.
OUR TEAM
Mark Duman (founder):
Mark Duman is a rare blend of clinician, management consultant and patient (advocate). He works with organisations to help them better realise the full benefit of their services and products, especially through the oft untapped potential of patients and the public. This includes the design and application of the iLLUMiNATE Tool which assesses & improves patient engagement.
In addition to patient engagement, Mark has a keen interest in digital health, and as far back as 1994, helped anglicise and install the pharmacy component of a Cerner Electronic Health Record (#EHR) at Health Care International Scotland. Moving back to the NHS, he worked with patients and pharmacy colleagues at Lewisham Hospital co-develop the award-winning PharmAssist system that harness multimedia to support ethnic minorities with their medicines-taking.
At The King’s Fund, Mark promoted shared clinical decision-making, founded the Ask About Medicines Initiative and the Patient Information Forum & authored their best-selling publication to date, ‘Producing Patient Information’.
Within the BBC, he developed a range of behavioural change interventions to improve people’s health and lifestyle. Following roles in publishing and telecoms, Mark moved into consulting – clients include: Cancer Research UK, Care Quality Commission, NHS England, Microsoft, Siemens and 3M and well as several of the top 10 pharmaceutical companies.
In addition to various advisory & mentor roles including Digital Therapeutics Alliance, GE Healthcare, Google for Start-Ups, he is a Lived Experience member of Diabetes UK’s Strategy & Research Advisory Group, a HIMSS Patient Leader and an Ambassador for NHS England‘s Personalised Care Institute. He holds a range of Non-Executive Director roles including the NHS advancing QUality alliance and digital health adoption experts, Quiddity Health.
He advocates for prevention, self-care and self-management to be more readily promoted and supported across global health care systems. To find Mark on LinkedIn – please click here.
Introducing Cressida Ward to the iLLUMiNATE Patient Engagement Team!
We are pleased to announce Cressida Ward as the latest member of the team at iLLUMiNATE, specialising in patient-centric strategies.
Cressida brings a wealth of experience in patient advocacy within the pharmaceutical and life sciences industries. A keen supporter of patient-centric healthcare practices, she has held various leadership roles in patient engagement, consistently demonstrating a commitment to improving patient outcomes.
Throughout her career, Cressida has overseen numerous patient programmes both in the UK and globally. These initiatives include advisory boards, patient awareness campaigns, disease management efforts, and digital solutions aimed at empowering patients and enriching their overall healthcare journey. Furthermore, she has immersed herself deeply in various disease areas such as Migraine, Neurology, IBD, Psychiatry, Diabetes, Obesity, and Cancer, working extensively to improve patient information, support, and increase the patient voice at every important opportunity.
Her expertise in patient advocacy and strategic leadership has played a crucial role in the successful implementation of these initiatives. As she joins the team at Illuminate, she is committed to advancing patient engagement for healthcare organisations.
Please join us in welcoming Cressida Ward to iLLUMiNATE !
#PatientEngagement #HealthcareInnovation #PatientCentric #Pharmaceuticals #LifeSciences #HealthcareLeadership #PatientAdvocacy #Illuminate
Please feel free to connect with Cressida Ward on LinkedIn: Cressida Ward
Say hello to Paul Robinson wha has recently joined the iLLUMiNATE Patient Engagement team…
Paul Robinson is a doctor who has spent 35 years in the pharmaceutical industry, in the UK, US and Europe. His experience includes Clinical Research, Medical Affairs and most recently worked as European Patient Engagement Lead for MSD. In that role, changing the internal culture towards a more Patient Engaged one was a major focus, accepting patients as legitimate stakeholders in the development of new medicines. Internally, a top-down and bottom up approach are necessary – getting hearts and minds (and resource !) at a senior level, along with capacity and capability at the local level is key. Externally, presence with patient groups, getting to understand their priorities and contributing to achieving them builds long term trust.
Understanding how a company is faring, strengths and opportunities, barriers (both cultural and process) is best understood by an outsider shining a light on areas, good and bad. The pharmaceutical industry is great with hard metrics – sales numbers, clinical trial data etc. but historically struggled with softer metrics around culture, behaviour and attitude. That’s why Paul is delighted to be working with Illuminate, to measure and improve. Paul co-led the Measurement Workstream of the IMI PARADIGM project, and worked closely with the PFMD consortium in its early days. Paul continues to see patients in an NHS teaching hospital, and is currently helping accelerate the delivery of clinical trials in blood cancers.
Please say hello to Paul Robinson on LinkedIn: Paul Robinson